I was recently running a training workshop in with both clients and the agency team in the same group. We spent some of the time giving the client side group some insight into how the world looks from the agency teams side. Clearly developing empathy and understanding in teams helps builds effective relationships. I was struck after the workshop how keen the agency team was to get a better insight into the clients world. Again this would help build understanding and strengthen the relationship but it would also help sell in creative work. I am planning to develop a short course on this, if anyone is interested please contact me.