It is always astonishing that so many brand owners don’t utilise the zero cost, highly visible outdoor media available to them before paying for more conventional sites. Advertising on the side of the trucks and vehicles used in a brand’s distribution channel is seen by hundreds of thousands of people. Such media also lends itself to great creativity.
Brands that do this can get great frequency boosts to traditional media and these free sites tend to last for years at a time. Similarly factory sites or office locations often have great visibility. Some ads on these sites become iconic or even landmarks in their own right. Again the opportunity for creativity at these sites can provide a great brief for the right team. When some brands do this so well its surprising that many more don’t learn from their success.